16 ways to market to Black Friday and Cyber Monday crowds

16 ways to market to Black Friday and Cyber Monday crowds

Read the original article at Nation’s Restaurant News

As Thanksgiving festivities wind down, customers plan to spend money throughout the upcoming weekend, starting with Black Friday and ending on Cyber Monday, on Nov. 24 and 27, respectively. In a survey conducted by RetailMeNot, in partnership with Kelton Global, 52 percent of consumers plan to shop on Black Friday this year, compared with 53 percent in 2016. Cyber Monday is also expected to be a popular day for businesses in 2017, as 56 percent of consumers plan to do their holiday shopping on that day this year, compared with 39 percent the previous year.

Restaurants are taking advantage of the increased retail activity over the weekend with food and drink deals for holiday shoppers, in-store and online discounts, and marketing campaigns.

About Ono Hawaiian BBQ

Ono Hawaiian BBQ is a fast casual restaurant concept with locations in California and Arizona, serving up “aloha in every bite” through their Hawaiian-inspired plate lunches and island specialties. Every Ono Hawaiian BBQ dish is created with fresh ingredients using authentic Hawaiian recipes, and made-to-order in each restaurant. Ono Hawaiian BBQ operates 65 restaurants throughout their two states of operation, with plans to open more in 2017.